Bulk Mailing Limitations/Restrictions

1. Customers of Digital West will not be permitted to send Unsolicited Bulk E-mail from any IP address registered to or serviced by Digital West.

2. E-mail sent, or caused to be sent, to or through the Services may not:

1. use or contain invalid or forged headers;
2. use or contain invalid or non-existent domain names;
3. employ any technique to otherwise misrepresent, hide or obscure any information in identifying the point of origin or the transmission path;
4. use other means of deceptive addressing;
5. use a third party's internet domain name, or be relayed from or through a third party's equipment.

3. Bulk Mailing must adhere to the following rules:

1. Any e-mail address which causes a permanent failure "bounce" message to be generated must be removed from the sender's list immediately.
2. Any user receiving SPAM complaint reports must remove the receiving address from their bulk list. (See KB article "Technical requirements for handling bulk email spam complaints" )
3. Send only to those where there is a legitimate relationship or other expectation for e-mail
       i. Obtain e-mail addresses by a means recognized in the industry as legitimate, such as "double opt-in."
       ii. Bulk mailings must specifically state how the recipient's e-mail address was obtained and must indicate the frequency of the mailing.
       iii. Details such as the date and time when the e-mail address was obtained along with the IP address of the subscriber and the web site they visited to sign-up must be made available to Digital West upon request
4. Provide multiple, easy means for unsubscribing
       i. By replying to your e-mail with the word 'unsubscribe' in the body of the message Include a way to unsubscribe, both by reply-to method and click-here method
       ii. By displaying a prominent link in the body of an e-mail leading users to a page confirming his or her desire to unsubscribe (no input from the user, other than confirmation, should be required)
       iii. By explicitly indicating the e-mail address subscribed to your list
       iv. By periodically asking recipients to confirm that they wish to continue receiving your Bulk E-mail
5. All e-mail must be RFC-compliant.
       i. All bulk messages you send must be formatted according to RFC 2822 SMTP standards
       ii. If using HTML, follow w3.org standards
6. The identity of the sender must be clear
       i. All subscription based e-mail must have valid, non-electronic, contact information for the sending organization in the text of each e-mail including phone number and a physical mailing address
       ii. You must maintain up-to-date contact information in your WHOIS record, and on abuse.net.
       iii. You must have an e-mail address available for users and/or clients to report abuse (abuse@yourdomain.com).
7. The subject of each message should be relevant to the body's content and not be misleading
8. Obey the CAN-SPAM Act of 2003 and any other applicable anti-spam laws.
9. Messages should indicate that they are bulk mail, using the 'Precedence: bulk' header field
10. Include in the header and in the body of the message a unique identifier that can be used for removal of subscriber in the event the e-mail address has been masked

4. Digital West may stop mailings by senders whose recipient lists consistently generate a higher than 10% bounce failure rate

Other Related Limitations / Restrictions

5. E-mail originating from hosted websites must follow the above bulk mail guidelines. In addition, when hosted on a shared server, these must be designed so that they do not create excessive resource demands. Digital West may stop applications which are interfering with other customers' ability to receive services.

6. Web applications which accept e-mail address input and send out e-mail must include appropriate address validation and sanity checking to avoid abuse. In the event an application is found to be exploitable and sending out e-mail, Digital West will take required steps to stop the abuse.

7. E-mail sent from client workstations or in-house business servers and then relayed through the Digital West servers or using addresses which are hosted by Digital West servers must also comply with the above bulk mail guidelines.

8. Clients who forward e-mail from a Digital West hosted address to addresses on other providers' networks are required to properly handle spam so that forwarded messages are not viewed as spam from Digital West. If forwarded e-mail is repeatedly reported as spam, Digital West may disallow forwarding for that address.

See KB article "What is SPAM, UCE, Bulk email" for definitions